May 2018 marked the complete renovation of the Portfolio – Made of Portugal brand's flagship store at Lisbon Airport. For the official presentation, on 17 December, Portfolio is bringing together its main partners and management of the companies AREAS and ANA Aeroportos, additionally commemorating the date with the launch of the brand's new website.

Earlier this year – on 13 May 2018 – the new generation Portfolio store "landed" at Lisbon Airport. Six years on from the date of opening of the brand's first store in Lisbon Airport, and given the importance and growth achieved by the brand in the airports, the renovation of the Portfolio Lisbon store, which is always presented as the brand's flagship, became a priority. This would give new direction to the ambition to make Portfolio an increasingly emotional and sensorial experience, thereby enhancing the sense of place of the space.

With the best practices in travel retail as its benchmark, the new Portfolio Lisbon store retains its innovative character based on five worlds (Culture, Handicrafts, Design, Fashion and Flavours), highlighting the best of Portuguese products. Its inspiration was taken from "Portugality" and tradition, combined with advanced technological solutions that make it possible to pass on all the sensations of our country to passengers. An area offering a Tasting Experience, where you can sample premium wines by the glass; an Emotions section, where you can feel typical Portuguese materials such as cork or the thick woollen cloth known as burel, as well as see and hear what you choose in a touchscreen in an exclusive format with sound shower technology; a Fashion area, intended to put a somewhat rotating spotlight on some of the leading Portuguese stylists and brands, in similar fashion to a concept store.These are just a few of the innovations at the new Portfolio Lisbon store.

The brand's spirit has been maintained and enhanced, and new brands and products have been introduced, expanding the range of suppliers and keeping pace with national production.

The new generation Portfolio has also arrived at its main online vehicle – the brand's website. Visit for an authentic virtual tour of the stores, the brands represented in them and the products that reveal the very essence of Portugal.


About Portfolio – Made of Portugal

Portfolio – Made of Portugal is a registered trademark of ANA Aeroportos, which selected its partner AREAS, experienced in brand management on the airport market, as co-creator and operations manager for the brand in the various airports. The Portfolio – Made of Portugal brand has a determining role to play in the promotion of Portuguese companies among the travelling public. The aim is to ensure that visitors to the store will encounter all of the authenticity, originality, creativity and innovation that Portugal is made of.

Apart from the products and brands on offer, the Portfolio store features a small coffee shop, as well as a cultural and entertainment programme, allowing it to surprise visitors with various initiatives aimed at demonstrating Portuguese art and culture, along with the very best of Portuguese products.

The success achieved by the first store has made it possible to expand operations and open Portfolio stores in the airports of Madeira (March 2016), Porto (May 2016) and, more recently, Faro (October 2017). In 2018, and some six years on from the opening of the first Portfolio, the brand's flagship has been remodelled.